Market Intelligence

"Market intelligence includes the process of gathering data from the company’s external environment, whereas the Business intelligence process primarily is based on internal recorded events – such as sales, shipments and purchases. The purpose of incorporating Market Information or intelligence into the Business Intelligence process is to provide decision makers with a more “complete picture” of ongoing corporate performance in a set of given market conditions" Prescott, John and others, Proven Strategies in Competitive Intelligence (Wiley, 2001)